About St. Croix Rods – Crafting Legendary Fishing Rods Since 1948
Our Heritage
Born on the banks of Wisconsin’s St. Croix River, we’ve spent 75+ years perfecting rod-building artistry. What began as a small family operation is now recognized globally as the “Best Rods on Earth” (Field & Stream).
Made in America
🏭 Park Falls, WI Facility:
200+ master craftsmen
58 patented technologies
100% rod assembly in USA
Solar-powered production
Engineering Philosophy
🔬 Precision Over Profit:
7-stage blank inspection process
Hand-applied guide wraps (12 tension checks)
72-hour cure epoxy bonding
Proven Performance
🏆 By the Numbers:
27 Bassmaster Classic wins
9 IGFA world records
92% pro angler adoption rate
Sustainability Commitment
🌱 Eco-Innovations:
65% recycled carbon fiber usage
Zero-landfill manufacturing
Habitat restoration partnerships
The St. Croix Difference
✓ No Compromise Materials – Aerospace-grade composites
✓ Tournament-Validated – Tested in 50+ countries
✓ Generational Quality – 15-year warranty standard
Meet the Team
👨🔧 Jeff Schluter – 3rd-gen rod designer
👩🎣 Sarah Nguyen – Lead field tester
🧑💼 Mark Johnson – Customer service 28+ years
Visit Us
📍 Factory Tours:
Monday-Friday 9AM-3PM CST
📞 Pro Advice Hotline: 1-800-826-7042
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